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posted in Industry Data And Trends
Launching a Travel Product Is a Distribution Problem, Not a Development One
Most companies that want to add travel to their product roadmap make the same mistake early: they frame it as an engineering problem. How long will it take to build? What APIs do we need to integrate? Who owns the backend? The questions are reasonable, but the framing isn't, because the actual barrier to launching a travel product isn't technical complexity. It's the assumption that building is the only path. It isn't.
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